4/22/2023 0 Comments Website keyword ranking![]() When you type a search into Google, pages are selected from the index according to how well they match up to your specific query. The algorithm also incorporates PageRank, a separate program that measures each page’s importance according to the amount and quality of traffic from other sites. The algorithm considers more than 250 factors, including keywords, titles, and content tags. Google uses an algorithm to match your query to the bazillion pages it has on file. Like the nice man in the pink shirt says, when you search through Google, you are actually searching the Google index, not the whole Internet. This video from Google explains in more detail how the search function works: For your webpage to reach Google’s index, the spiders must be able to crawl and read the information on your site. Software programs called “Googlebots” (also known as bots, robots, or spiders) move or “crawl” through billions of web pages, collecting and cataloging information that is added to Google’s index of the web. ![]() To understand which websites appear at the top of Google‘s rankings, first, we need to dive into how Google finds those pages and adds them to your search results. Ranking on Google is a process, not a magic trick. In this case, doing everything right doesn’t mean immediate results. We just put weeks into building a new site! It looks great and no one is seeing it! Why isn’t Google recognizing us?ĭon’t worry. This can be frustrating for developers and clients alike. For several reasons we’ll discuss below (competition, domain age, content accumulation, etc.) a high ranking may take as much as a year in competitive fields. That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords. According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months. Reaching the top of the search rankings does not happen overnight, especially for small businesses with little or no existing web presence. ![]() Website developers spend a lot of time trying to make sure their pages show up directly beneath that box, at the top of Google’s first page of search results.
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